Why photo and video production?
The right composition, clear colours and good lighting create miracles. We are visual creatures, even during the purchasing process.
Video is one of the most efficient methods of presenting your stories. 20% of users read the text on the website, and 80% view the video content.
Your own photo and video content grab the visitor’s attention and keep it longer than merely textual content.
The search engines and social networks know that video has a high level of connectivity This should be enough to convince you of using video content in your marketing strategy.
VISITS TO THE PAGE
Companies using video on their website have 41% more visits from search engines than the companies not using video.
MEMORABILITY
Research has shown that visitors remember up to 95% of the message in the form of video, and only 10% of messages in a textual form.
VIDEO INCREASES PURCHASING INTENT
64% will more likely buy the product online if they viewed a video before that.
GETTING USERS’ ATTENTION
Movement grabs your attention. This is why the moving pictures in a video naturally grab the visitor’s attention.
HIGHER INCLUSION
Videos achieve 1,200% more online shares than pictures and written content together.
VISUAL MARKETING
70% of companies invest in content marketing, which includes rich visual content. (HubSpot)