The client wanted to present the largest number possible of the extremevital.si online shop products on the search engine. Their online shop features more than 20,000 active products.
2,000% ROAS
800% more successful than classic ads.
11% CTR
3% higher than classic ads.
€0.06 CPC
30% lower than classic ads.
With the help of the DSA ads on the Google Search Engine, we can capture most of the products from the online shop. The advantage of the DSA ads is that the system “scans” the content of subpages and columns and displays the ad only for the current products in the shop. In this way, we avoid the promotion of products that are no longer current. ROAS has been great with these ads for this client - more than 2,000%!
The key to success is the trust between the client and the agency. We managed to achieve top results by welcoming suggestions and testing different setting and ads.
Regular monitoring and analysing of the advertising process, optimisation of settings and monitoring the use of the client's investment is necessary for top results.
